Will You Accept the Challenge? Deadline to Register is Friday, September 19, 2014

2and2Logo (1)The 2 and 2 Challenge is a call-to-action for local associations and rink facilities. It is a blueprint that guides youth hockey leadership through national programs and tools to realize their goal of acquiring 2 additional players and retaining 2 additional players than the previous season’s total.

By participating in the 2 and 2 Challenge, your program will be accomplishing two things:

  1. You will drive participation in the 8 & under age group and ensure that your program continues to grow as these players graduate to older age levels.
  1. Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community!

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To complete the 2 and 2 Challenge, committed associations will utilize programs that emphasize the main driving forces of growth – Retention, Acquisition & Conversion.

  • Retention: Welcome Back Week — Sep. 15th – 21st
  • Acquisition: Try Hockey For Free Days — Nov. 8th & Feb. 21st
  • Conversion: Transition Programs — Begins shortly after your Try Hockey For Free Day

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If you take advantage of our national programs (Welcome Back Week, Try Hockey For Free Days and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following:

  • National recognition from USA Hockey
  • Banner for display in your rink
  • Four (4) sets of Starter Equipment

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Categories: USA Hockey News

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